YAKUSHI Corporate Design.

For the premium brand YAKUSHI, PRINTKULTUR has developed a pioneering corporate identity in close collaboration with photographer Sebastian König. The objective of the project was to translate the technical excellence of high-end hair-cutting shears into a distinctive visual language.

In Kooperation mit dem Fotografen Sebastian König entwarf PRINTKULTUR ein zukunftsweisendes Erscheinungsbild für die Premiummarke YAKUSHI. Fokus der Gestaltung war es, die handwerkliche Perfektion und Präzision hochwertiger Friseurscheren visuell erlebbar zu machen und in einem markanten Branding zu verankern.

Close-up black-and-white photo of a woman holding hair cutting scissors near her face, showcasing earrings and facial features, with red text overlay stating 'YAKUSHI The Collections' and 'Japanese Hair Cutting Scissors'.
Black-and-white photo of a smiling man with closed eyes and tousled hair, wearing a dark shirt, with a quote by Truman Capote that says, 'I believe more in the scissors than I do in the pencil.'
Left side features a large black Japanese kanji character on a red background, with a YAKUSHI logo and the text "YAKUSHI JAPAN" at the bottom. Right side shows a light gray background with illustrations of hairdressing scissors, a red grooming razor,
A pair of black hair thinning scissors with a comb in the background, set against a white background with a red circle. The scissors are labeled 'YAKUSHI' and are part of the 'Chameo Black V2 Special Line.'
Black and white photo of a pair of scissors cutting hair, with hair on either side of the scissors.
A collection of hairdressing scissors on a white surface with hair strands and hairballs scattered around, with red text listing sections of a catalog or magazine.
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