PRINTKULTUR is the publisher and editorial partner of BREATHE Magazine, published in cooperation with the University of the Arts (HfK) Bremen. While Prof. Andrea Rauschenbusch is responsible for the design lead, the fashion direction is managed by Professors Ursula Zillig, Dorothea Mink, and Kai Lehmann. As a hybrid "fashion magazine-book," the series documents student works and critically examines the aesthetic and cultural values of fashion.