PUREFAME: Redefining haircare identity.

We developed the visual identity in close collaboration with photographer Sebastian König, designed the packaging and the website for the professional haircare brand PUREFAME, seamlessly blending tradition with innovation.

The visual identity we created reflects the flexibility of their "Mix & Match" system and positions PUREFAME as an authentic community brand within the premium segment. From the initial visual concept to consistent communication, we have built a foundation that puts the individual signature look front and center.

In enger Zusammenarbeit mit dem Fotografen Sebastian König entwickelten wir die visuelle Identität sowie das Packaging und die Website für die professionelle Haircare-Marke PUREFAME. Dabei ließen wir Tradition und Innovation nahtlos ineinanderfließen.

Die von uns geschaffene visuelle Identität spiegelt die Flexibilität des „Mix & Match“-Systems wider und positioniert PUREFAME als authentische Community-Marke im Premium-Segment. Vom ersten visuellen Konzept bis zur durchgängigen Kommunikation haben wir ein Fundament geschaffen, das den individuellen „Signature Look“ in den Mittelpunkt stellt.

Three magazines titled PUREFAME with a cover photo of a red-haired woman with fair skin standing outdoors among green foliage, and the text "You are beautiful" in yellow.

A webpage advertisement for PUREFAME professional hair products featuring models, hair care bottles, and descriptive text in English and German.

Close-up of a person's face with brown hair, green eye, and facial hair, partially covered by curly hair, with text 'You are beautiful' in yellow at the top and a small advertisement for PureFame professional hair products at the bottom right.

Two bottles of Purefame professional hair products with green labels. The larger bottle is labeled as Texture Conditioner with rosemary extract, number 03. The smaller bottle is labeled as Texture Sea Salt Spray with bamboo extract, number 04.

Yellow label for PureFame hair conditioner with text in English and German, detailing product features, application instructions, warnings, ingredients, and manufacturing information.

A woman with long, wavy brown hair wearing a beige outfit standing outdoors next to a pool, with large yellow text that reads 'You are beautiful' at the top, and a yellow box with black text that says 'PUREFAME Professional Hair Products' at the bott

Bildschirmfoto 2026-02-18 um 11.02.50.png

Orange background label for Colour Care shampoo with walnut extract and argan oil, numbered 01.

PREVIEW