PUREFAME: Redefining haircare identity.

We developed a corporate identity, designed the packaging and the website for the professional haircare brand PUREFAME, seamlessly blending tradition with innovation. Our objective was to translate over 40 years of expertise from check up products GmbH into a modern, modular brand system. The visual identity we created reflects the flexibility of their "Mix & Match" system and positions PUREFAME as an authentic community brand within the premium segment. From the initial visual concept to consistent communication, we have built a foundation that puts the individual signature look front and center.