THE NEONYT visual identity.

Our collaboration with NEONYT exemplifies our creative expertise. Following a concise 30-minute pitch to Messe Frankfurt, a prolific four-year partnership emerged. We developed the comprehensive corporate identity, encompassing global campaigns, catalogues, trade fair scenography, and social media strategy.

Explore a selection of visuals and narratives that capture the essence of NEONYT:

Unsere Zusammenarbeit mit NEONYT ist ein Paradebeispiel für unsere kreative Expertise. Aus einem prägnanten 30-minütigen Pitch vor der Messe Frankfurt entstand eine produktive, vierjährige Partnerschaft. Wir entwickelten die gesamte Corporate Identity, einschließlich globaler Kampagnen, Kataloge, Messe-Szenografien und Social-Media-Strategien.

Entdecken Sie eine Auswahl an Visuals und Narrativen, die den Geist von NEONYT einfangen:

Black and white promotional poster featuring a close-up of a young man with tattoos and piercings, with text indicating an event called NEONYT at Messe Frankfurt, focusing on fashion, sustainability, and innovation.
Quote on black background: 'Water is more important than fashion.' by Amira Jehia, Blue Ben.
An aerial view of a person standing on a beach near the shoreline where ocean waves crash onto the dark sand, with the text 'The change of fashion is now.' and 'NEONYT' in bold letters, along with smaller text referencing Messe Frankfurt and future f
A black and white photograph of a man with a beard and glasses wearing a t-shirt with the text "re water". Next to him, there is a picture of Earth viewed from space with the text "We are water."
Cover of 'The Hubguide 01/2019' with a profile photo of a woman with short hair and headphones, set against a blue background, with additional Hubguide booklets in the background.
A graphic promoting thinkathon event with the headline 'Be part of it.' and the title 'NEOYT' with the subtitle 'Global hub for future fashion and sustainable innovation'.
Two fashion models, one in color with red hair wearing a textured brown top and red long sleeves, the other in black and white with dark hair, striped jacket, and large earrings, pose against a plain background.
Close-up of two models' faces with minimal makeup, one Asian female and one male of possibly mixed ethnicity, with the text "Together. Now and here." and "NEONYT" with the subtitle "The global hub for fashion, sustainability, innovation."
A PDF cover page labeled 'Organiser's Office' with sections for 'Restaurant,' 'Coffee Bar,' and 'Cloakroom/Press,' each accompanied by abstract, metallic, and glass-like artwork images. The bottom includes German text 'Das Leitsystem,' 'HW 2019/20,'
Black-and-white photo of a woman and a man standing back to back with eyes closed, with the words "Together. Now and here." in the bottom left corner.
Two male models wearing fashion outfits against a black background. The left model in a green coat, pink pants, and a layered sweater, the right model in a white trench coat and beige pants, both with sunglasses.
Black and white portrait of a young person with short, curly hair, freckles, and a slight smile, looking at the camera.
A fashion advertisement featuring a young person in profile with a textured hairstyle and wearing a high-neck sweater. The background is a solid blue color. The text on the ad reads: "The change of fashion is now." and includes branding for NEONYT an
Two models stand against a black background, showcasing fashion outfits. The model on the left wears a black coat, turtleneck, patchwork trousers, and black shoes. The model on the right wears a blue beanie, pink scarf, blue sweater, patterned top, p
Open brochure page with German text on the left and a blue cover page of a program with white text on the right. The blue page reads 'The Editorial Fashion Show. E-Work 01/15/2019' and features the NEONYT logo, indicating a fashion event.
Three fashion models standing against a black background, wearing avant-garde outfits. The model on the left is dressed in black with a wide-brim hat, long gloves, and baggy trousers. The middle model wears a beige coat, patterned tights, white boots
Four sections of fashion tutorial cards about colors and textures: one on gray with a moon image, one on blue with an underwater scene, one on pixelated multicolor for modernists, and one on black ink splatter.
Quote by Melati Wijsen from Bye Bye Plastic Bags reading: "The timing for change is now. There is no excuse for taking shortcuts or short term solutions."
A large presentation board showing a circular chart with data on visitors from various countries around the world, with labels for Europe and overseas countries in different colors, inside a spacious industrial building with a metal roof structure.
Young man in a striped shirt speaking against a dark background, with subtitles reading "We must be green. The future is green, the future is Amazonia, the future is to prevent the species on the sea."
Bold white text on orange background reads 'Change the channel. NEONYT. Global hub for future fashion and sustainable innovation' with a small mess Frankfurt logo.
Close-up of a shattered glass with wires and liquid inside, on a black background, with the words "Coffee Bar" in white text.
Event poster for a party in Berlin on January 15, 2019, organized by Kraftwerk, with directions to the NEONYT Trade Fair Coffee Bar and the Washroom/WC for organic food, with black arrow icons.
A promotional poster with the quote 'The change of fashion is now.' The logo 'messe frankfurt' and the text 'N E O N Y T' in large letters, with a subtitle 'Global Hub for Future Fashion and Sustainable Innovation' at the bottom.
A fashion advertisement with a large bold message reading "Together we can create a better future. Now." The left side lists clothing items and their descriptions, and the right side shows black-and-white portraits of a woman displaying three differe
A woman with a serious expression wearing a futuristic hooded jacket with glowing blue accents, set against a dark background, with text that reads 'FASHIONUS TAIN. The conference.'
A fashion model wearing a white jacket, white t-shirt, white cap, and white shoes, shown in a split image with close-up and full-body views against a black background.
Poster with a side profile of a black woman with short hair, wearing large silver hoop earrings, a black turtleneck, and blue-tinted makeup, against a blue background. The text reads 'The change of fashion is now.' and 'Neonyt' with additional smalle
View of Berlin Tempelhof Airport with signage, elevated structure, and a tall lighting tower against a cloudy sky.
Information graphic with four sections of text about water. The sections state: "Half of the oxygen we breathe is generated by our oceans," "40% of China's surface water is considered polluted," "Humans are around 65 percent water," and "It takes up
Quote in white text on a yellow background: "We only can change the fashion system if we change ourselves."
Black and white directional arrow symbol with a white arrow pointing to the right.
A young person with dark skin peeking with a fork held vertically over their face, with a small green leaf on the fork's tines, in front of a plain gray background, with the text 'The Restaurant' in large black letters on the left.
Designs for a business stationery set including letterhead, two business cards, and an envelope, all with black and white text and logo for Messe Frankfurt.
Nighttime scene at an exhibition or event with illuminated glowing orbs of different sizes, people walking around, and promotional posters for NEONYT, an fashion and sustainability event. There is a large tent labeled NEONYT in the background.
Infographic displaying a statistic that only 3% of water on Earth is freshwater, attributed to WWF.
A person walking in an indoor space with a large black wall sign that reads 'messe frankfurt NEONYT THE GLOBAL HUB FOR FASHION, SUSTAINABILITY, INNOVATION.'
Split layout with text on the left and an image of crashing ocean waves on the right. The left text discusses water's importance, statistics about water in the human body and on Earth, and the significance of water scarcity. The right text reads: "Pe
An aerial view of a person standing on a dark beach, with large ocean waves crashing onto the shore. Text overlay reads 'Stay tuned. 02-04/07/2019'. The event is NEONYT, a global hub for future fashion and sustainable innovation, held in Messe Frankf
Interior view of a multi-level shopping mall with various storefronts, shoppers, and illuminated display areas.
Event poster for 'Fashionsustain The Conference' organized by NEONYT at Messe Frankfurt, featuring an abstract, water-like design with blue and teal colors and a splash of water.
Black circle with white text that reads '#NEONYT'
A person wearing a black turtleneck sweater, with a virtual reality headset covering their eyes, with water imagery inside the headset, and text promoting a conference on sustainability and innovation.
Brochure with black and white design explaining the meaning of 'Neonyt', featuring the event location 'messe frankfurt' and social media links for Neonyt Berlin.
Event banner promoting NEONYT fashion conference and show from January 15 to 17, 2019, in Berlin, with dates from July 2 to April 4, 2019, and featuring a side profile of a person with short hair, wearing a turtleneck, with futuristic graphics and te
Poster for Neo.NYF Fashion Show at E-Work Berlin on January 15, 2019, organized by Messe Frankfurt, promoting future fashion and sustainable innovation.
Young person with blonde hair, red headband, white hoodie, and denim jacket carrying a beige tote bag that says "Organic to the Bone" at an indoor event or market with people in the background.
A view of Earth from space with the text 'We are water.' at the top.
Crowd of travelers and airport staff in busy airport terminal with ticket counters and large stone columns
Models walk down the runway at a fashion show, with an audience seated on either side, some taking photos.
Model walking down the runway wearing a black vest, striped trousers, black gloves, and black and white shoes, with text details of the clothing brands and designers.
Fashion model walking down runway wearing a vintage jacket, ARMENDANGELS T-shirt, patterned skirt, vintage gloves, and styling accessories, against a blurred background.
Male model walking on runway wearing layered outdoor clothing, black long coat, beige tactical trousers, black shoes, sunglasses, carrying a brown bag, with accessories and style details listed on the side.
Black background with a white letter 'N' and fragments breaking away from the top left corner, giving a digital or glitch effect.
Poster promoting the NEONYT event at Messe Frankfurt, emphasizing community involvement with the message "Be part of the change. THINKATHON" and featuring a circular arrow graphic symbolizing sustainability or change. The poster describes NEONYT as a
Black and white photo of a woman with long hair, staring at the camera with a neutral expression. Text on the left says, 'Trade Show The brands.' and below, 'NÉONYT, Messe Frankfurt, the global hub for fashion, sustainability, innovation.'
Black and white advertisement featuring a smiling woman with short hair, promoting trade shows and brands with the text 'Trade Show, The brands' and 'NEONYT, The Global Hub for Fashion, Sustainability, Innovation'.
Silhouettes of four models walking on the runway at the NEONYT fashion show in Berlin, January 14, 2020, with audience members on the right side.
Model walking down runway at fashion show, surrounded by seated audience taking photos.

In cooperation with DR. HAUSCHKA and NEONYT, this image video was created for the FASHIONWEEK BERLIN. Find the contributors and partners in the credits on VIMEO.

Directors: Joachim Baldauf / Printkultur and Sam Mardini / Showarchitekten

Fashion director: Claudia Hofmann

Hair and make up: Patrick Glatthaar, Pia Seefried and Karim Belhagari / Dr. Hauschka

Music: Dario Lessing

Production: Studio MM04

Biosphere x Technosphere. The video was part of a multi media installation at the NEONYT fashion show at Atelier Lihotzky in Frankfurt.

Director: Joachim Baldauf

Fashion director: Claudia Hofmann

Music: Slowfoam and Pablo Diserens

Production: StudioMM04 and PRINTKULTUR

Sustainable fashion re-invented. From the very beginning we worked closely with fashion editor and creative consultant CLAUDIA HOFMANN, who played a key role in shaping the fashion look of NEONYT. For the hub she has come up with a new kind of fashion show: THE EDITORIAL FASHION SHOW, where different designers and brands are mixed and the fashion tells a story as in a fashion editorial.

Music: Robert Dietz

Produktion: STUDIO MM04

Sustainable Fashion neu gedacht. Von Beginn an arbeiteten wir eng mit der Moderedakteurin und Creative Consultant Claudia Hofmann zusammen, die den modischen Look von NEONYT maßgeblich geprägt hat. Für den Hub entwickelte sie eine völlig neue Art der Inszenierung: THE EDITORIAL FASHION SHOW. Hier werden verschiedene Designer und Marken so miteinander kombiniert, dass die Mode – ähnlich wie in einem Fashion-Editorial – eine zusammenhängende Geschichte erzählt.

PREVIEW
NEXT